The Interscope records co-founder started the company alongside the rapper/producer in 2006. Jimmy Iovine is just as important to the Beats story as Dr. 'I had been wanting to work with Apple, at that point, it's probably 10 years,' Iovine said in an interview for the show.

You can hear the story from Iovine on the first episode of HBO's The Defiant Ones, but his side isn't any less insane. 'This thing has leaked, this thing is loud.' He said he warned Dre 'don't move' that weekend. 'We had gone for like six weeks without it leaking,' Iovine explained. Diddy, Puff Daddy, Diddy, Puffy) called him, yelling, around 2AM. He found out about the video when Sean Combs (P. Perhaps the best account of those events comes from Beats co-founder Jimmy Iovine. That price tag still represents Apple's most expensive acquisition. The official announcement wouldn't come until May 28th, when Apple put a bow on its $3 billion purchase with a press release and photo. It was objectively a crazy thing to watch unfold. It's one thing to discuss sensitive business info in a celebratory social post, but it's another thing entirely to basically announce the deal was done. That is, until the bombastic Facebook post that was only live for an (understandably) short time. Even though the rumblings started a month earlier, both companies remained silent. Financial Times may have been the first to report Apple's acquisition of Beats Electronics was a done deal, but Bloomberg, The New York Times and The Wall Street Journal were also quite sure pens had met paper.

Dre chimed in.īy this point in early May, the rumors were all but confirmed. 'The first billionaire in hip-hop, right here from the motherfucking West Coast,' Dr. 'Oh shit, the Forbes list just changed,' Tyrese Gibson proclaimed in a 2014 Facebook video.

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